London in 2005 is a profoundly contradictory place. As its centre ossifies in concrete and tarmac, its inhabitants are developing a romantic affection for a rural life that exists far beyond the M25 perimeter. Muted tones of green and brown are emerging in the unlikeliest of places.
In the bars of Shoreditch, dot.commers and off-duty City drones lounge in heavy tan Derby brogues by Tricker’s of Jermyn Street - stout shoes suited to serious work and country pursuits. Outside, a black Audi TT zips towards an R&B Saturday-nighter called Smoove. The driver wears a navy quilted ‘Husky’ jacket by Barbour, Burlington socks and an Aquascutum scarf. A scooterist pulls up wearing one of Barbour’s black ‘International’ jackets, developed in the war years for submariners. He also carries a green netted game bag by Deben. Meanwhile on the other side of town, OutKast’s André 3000 jets in for GQ’s Man Of The Year Awards and alights first at Cordings of Piccadilly, the huntingwear supplier now part-owned by Eric Clapton. The natty Atlantan swiftly blows £9,000 on acquiring the look of a country gent.
The most urban, sophisticated and stylistically complex folk in the western world are re-imagining themselves as huntsmen, farmers and landowners, reviving an aesthetic that runs far deeper than any fashion whimsy and reveals a great deal bout the way the collective British psyche works in 2005.
In 1982, the original trendspotter Peter York codified the first flourish of the ‘Rus In Urbe’ – ‘the country in the town’ – look in his Official Sloane ranger Handbook. Its cover urged readers to ‘Live in the Country (or failing that, Kensington Square)’. Inside shows a rough line drawing of chap in a Barbour jacket (‘crumpled, oily and sweaty’), Beale & Inman cords, Viyella shirt with tattersall checks and a beetroot complexion. Dressed for a weekend on the estate, Henry forgot to change when he arrived back in town. Twenty three years since its publication, this vignette seems utterly contemporary.
The Sloanes may have retreated from the public consciousness, but they left a look that’s widely echoed in London’s offices, clubs and bars. Its roots run deep and wide. The sequel to York’s original Rus In Urbe deconstructs his codification brand by brand and reassembles a stylish and useful look in the light of sportswear’s dominance of the past 15 years and the flashbulb blindness of celebrity culture.
Peter York today see a variety of reasons for the re-trending of countrywear. ‘One is to do with the rule of passed time and recurrence,’ he says. ‘We’ve had a big dose of Seventies, which means we’re in for a big does of Eighties. The people who do wear that style have reappeared too. The fact is, and this sounds awful, but we’ve had a double dose of below-stairs celebrities and mockneyism. There’s only so much the world can take. People all know that Mockneyism is fake. So this amplifies the Whatever-Happened-To? People have thought: What happened to the Toffs? Were they all taken always and killed?
‘Also, never underestimate the power of reaction. The world has seen too much sports-related clothing and footwear. It’s very hard to keep ahead of the mass in that way.’
In many respects, the style never really disappeared. Stroll through Paris or Rome, and the well-to-do curate
Not so much a cut-out-and-keep look as a way of thinking, Rus In Urbe also reveals a great deal about our relationship with the city, and about the London’s relationship with Britain. For years no metropolitan trendy would seen dead in a Sloane’s Barbour, the unmistakable signifier of entitlement, arrogance and the wrong kind of exclusivity in the fiercely socially divisive Eighties. In more inclusive times, those associations are fading, and they fade to reveals what more find to their liking: authenticity and durability in a world of fashion faddishness; usefulness and protection in an urban world that’s increasingly harsh and erosive.
Barbour have noticed a spike in sales in urban zones - in particular their quilted ‘Husky’ jackets are a staple among black Londoners who aspire higher than the somewhat infantile Ecko/Akademiks romper-suit look.
‘We’ve notice a lot of things coming through,’ says Claire Saunders of Barbour. ‘There always ebb and flow in fashion, but underneath there is the search for a lifestyle that’s less ephemeral, more authentic and practically useful. Barbour has always been exceptionally functional.
‘Barbour is also about escape to the country,’ she adds. ‘It doesn’t matter whether you’re in London, Milan or Hong Kong – it’s a human desire to escape from the stresses and strains of the city.’
There’s a similar undercurrent in the acreage of tweed seen in last year’s womenswear collections, when the romance of ‘deep country’ swept over the catwalks. Tweed – the ultimate in countrywear - was also active in another revolution. When Brian Ferry’s son stormed the Commons in protest at the foxhunting ban last year, hundreds of countrysiders clash with the police in Parliament Square. To a man they wear green tweed caps. Perverse as it may seem, a totem of old money, entitlement and rural conservatism suddenly became the symbol of revolution.
For Peter York, the ‘tweed revolution’ signals a country attempting to reconcile the yawning gap between urban and rural, between town and country. ‘London is a floating battleship that has nothing to do with England,’ he says. ‘You forget that there are people out there who are still doing what they did last year, or 20 years ago. We’ve been reminded of that rather forcibly. The whole notional [sic] battle of old money against new money is really rather acute and deeply felt. In London the top class isn’t English at all – it’s international bankers. There’s a lot of people going, Excuse me, isn’t this our place?’
Perhaps the British wear Barbours, Trickers and tweed caps to remind them, in a confusingly globalised world, who they are. Either way, they’ll keep you dry when it rains, which it will forever in the UK. That’s a trend not even Tom Ford could hope to alter.
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2. Practice
Meanwhile, you can get a sharp price on good shoes where I grew up, and good shoes are important where I live, near Clapham Common in London. In Oswestry, a market town deep in the Shrophire Marches near the foothills of Wales, Harry Hughes sell stout oxblood country brogues with quarter irons by Loake. In Guns & Ammo on Beatrice Street they sell green Shakespeare course bags with game nets, and the sadler’s near The Cross offers strong leather belts, green flat caps and tins of wax for oil coats. On sodden London Sundays I pull on my Loakes, grab my £90 Top Man Harris Tweed jacket and squire myself across Clapham Common to a gastropub near the Old Town, meeting for some lunch that we choose to imagine comes out of a piping Aga.
For many in Oswestry these are enduring, purposeful clothes suited to work and leisure under siege from nature’s attrition. But for the rest of the town’s population, they seem irrelevancies, the opposite of style. ‘Sheepshagger clothes,’ as Darrel, a 19-year-old Oswestry IT student puts it. The old GPO’s conversion two years ago into a Wetherspoons– the first recognisably ‘designer’ amenity Oswestry has known, with booths and everything – was an instant hit. Minibus crowds from Llanfyllin and Llanrhaeadr-ym-Mochnant pack the bar in obvious Armani and deafening Versace shirts, drinking discounted shots and lagers before chips or a ruck at closing time. In the Somerfield carpark opposite Guns & Ammo, modified Novas pull up on Saturday nights and pump 50 Cent or happy hardcore into the damp air.
I’m no more alone in my ersazt (i)rus in urbe(i) fantasising than Somerfield’s 50 Cent massive are alone in their (i)urbe in rus(i) imaginings - if you live in the city Loake shoes no more substantiate a claim to countrysider status than a Vespa scooter makes you a habituée of the Roman
At its frothiest, the leisure class’s Romanticism is expressed in the ‘brown-for-town’ affectation, a kind of sartorial
Little of this looks entirely new. But what is changing is the volume, stemming from the dizzying compression of modern life after the property boom, atomised social relations in a relentlessly competitive economy and the accelerated transcience of the digital age. In the Lakes second-homing has inflated property prices to ten times local wages, and in north Wales queues on the tracks to Snowdon’s summit are commonplace today.
And while those who live there will tell you that the rural life rarely lives up to the dreamy ideals of the urban masses, what all this really signals is a schizophrenia of mutual incomprehension between rural and urban that is growing, rather than shrinking. When Otis Ferry’s tweedy rebellion was as much a critique on the controlling Blairite model of urban have-it-all affluence as it was stance for conservative ruralism.
In his memoir ‘The Farm’, GQ contributing editor Richard Benson reaches a similarly uncomfortable conclusion: ‘It wasn’t the changing Wolds I was grieving for at all: it was myself, and the things I had lost. In the end, I was just another city person imposing a set of ideas on the countryside that the countryside had never claimed for itself.’
Urban life may difficult and ugly, but the countryside face new pressure too: the death of mixed farming, rural poverty, land pressures, erosion, disappearing ecology and encroaching commericalism. Although we need the countryside as never before, the also countryside needs more than just our weekend affection. A good pair of shoes are a good starting point in the long road to understanding, but in the city that’s all they’ll ever be – a pair of shoes.
© Kevin Braddock 2006




